Digital & Code - Debonair - eCommerce, Publishing, Python custom build

Debonair

A unique editorial, eCommerce and content marketing platform for a leading, luxury men's portal

Services

Python Infrastructure Design & Development

UX Strategy

Logistics Integration

SEO / SEM

Editorial Content Services

Data Analytics Dashboard

Sector

Men's Fashion

Men's Lifestyle

Digital Publishing

Design Agency

Six, United Kingdom

The Challenge

To develop a unique user experience that brings eCommerce and publishing into one seamless entity using a Python based system. We were tasked with creating a digital eco system that naturally complimented a user’s expectations when reading a magazine whilst providing them with fluid access to product for purchase.

Languages

HTML / Java Script / JQuery

Timescale

28 Week Development

Launch Date

December 2016

System

Python, Django

Launch Site

The Solution

A unique python based CMS was developed that integrated the two worlds of publishing and ecommerce. By designing a UI that that did not isolate one aspect from the other and allowed for a tailored experience of native content and product a commercially viable platform was created backed by in-depth analytics.

Play

Content & Product Blocks

Infused products into editorial enabling the user to easily consume and purchase, either from a point through content or stand-alone product. Debonair provides this as a unique experience.

Text Driven Sales

A key challenge to traditional editorial sites is weaving product directly into the content of the feature itself. By featuring product within text we have reduced the navigation steps to product purchase which has been key to increasing our sales success.

In-Depth Product detail

Detailed product descriptions and analysis allows the consumer to have a complete understanding of the brands and products prior to purchasing.

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Details

The Results

A state of the art platform, with un-paralleled UX and functionality. Traffic and engagement surpass projections, with revenue also exceeding forecast.

Site Traffic

52,870 unique users

Engagement

+28%

Average Session

2m 23s

Revenue

+41%

Analytics

Real-time, comprehensive data capture and analysis has allowed us to track the customer journey. Understanding our consumer navigation, points of interests and inspirations allows us to better curate the customer journey which has been proven to drive greater sale conversion.